// RESEARCH PROJECT

What shapes performance and audience loyalty on YouTube.

The metadata of a video, its format and timing, or the community behind the channel?

Metadata refers to a video's title and thumbnail.

And do YouTube uploads affect a game's performance?

Read the findings Method

CapiData

channels: 307
videos: 1.3M
genres: 7
tracked games: 1063

Explore the dataset

307 tracked channels across 7 genres, with profile, country and size.

1.3M video archive.

How the data was collected, stored, and turned into these figures.

Research questions

How are thumbnail and title features related to a video's performance relative to its own channel, and does this differ by genre?

How has typical video length developed across genres, and are changes related with platform changes?

Does engagement differ for AI-tagged channels, once channel size and video age are controlled?

To what extent do YouTube video uploads about a game affect its concurrent player numbers?

Do upload schedules follow regular patterns, and is regularity related to performance?

How does audience loyalty differ between Shorts-focused and long-form channels?